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The Last Move:

When I first launched my readability scoring website, it was something of an afterthought - some code I wrote relatively quickly as a learning exercise. It proved useful, so I rewrote it to a higher standard and pushed it live on It continued to grow, and developed into a business, and ended up at

I quite liked The io TLD is popular with tech crowds, and has decent trust credentials due to its high cost. But I had my eye on for a long time, and in late 2018 had the opportunity to negotiate to acquire it. Thanks to the lovely owners wanting to see it used for a business like mine, those negotiations were successful.

So it gives me great pleasure to announce - hopefully for the last time - that the site once known as, and then as, will now be located at!